隐私条款

Last updated: December 27, 2022. We have updated our Privacy Policy. Among other clarifying changes, we have added details about specific privacy rights afforded to residents of California and Virginia.

Introduction

Welcome to TikTok for Business, a collection of websites and features (https://www.tiktok.com/business/en; https://www.tiktokforbusinesseurope.com) a multi-tool advertising platform (https://ads.tiktok.com), and any other advertising or promotional feature within our products that are stated to be subject to this privacy policy) (together, the “TT4B Platform”). The TT4B Platform allows you to learn more about our advertising products and create, submit and/or place advertising or sponsored content on websites, applications or services operated by us or our affiliates.

The TT4B Platform is provided and operated by different TikTok entities depending on your location:

•​If you are a user having your usual residence in the US, TikTok Inc. operates the TT4B Platform.
•​If you are a user having your usual residence in the EEA, UK and Switzerland, TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a UK company act as joint-controllers for the purpose of the General Data Protection Regulation (the“GDPR”).
•​If you are not in the US, EEA or Switzerland, TikTok Pte. Ltd. operates the TT4B platform.

This privacy policy ( the “Policy”) describes the Information that we gather from you (a natural person who is acting as an employee, owner, director, officer, or contractor of a company, partner, sole proprietorship, non-profit, or government agency) on the TT4B Platform, how we use and disclose such Information, your rights and choices with respect to this Information, and how you can contact us if you have any questions or concerns. For the purpose of this Policy, “Information” means any information relating to an identified or identifiable individual.

This Policy also covers the processing of Information included in the advertising content (such as text, photos and videos) that you upload on the TT4B Platform (“Ad Content”) and that we process for our own purposes.

This Policy does not cover the processing of Information about your users and customers that (i) you provide to us (or we collect) via your use of TikTok Business Products; or that (ii) we receive via measurement partners integrated with your ad campaigns such as device identifiers, network identifiers, email addresses or phone numbers (“Ad Data”). Such processing is covered by the Privacy Policy of the product on which the advertising campaign is served (e.g. TikTok’s Privacy Policy).

1. The types of personal data we use

Information We Collect Within the TT4B Platform

We collect and process Information from you directly (e.g. when you create your account and provide certain information to us) and indirectly (e.g. through your use of the TT4BPlatform).

Information You Provide To Us

Profile information. When you create an account or otherwise interact with us on the TT4BPlatform, you are required to provide certain personal data including your name, your telephone number, your email address, your company name, your corporate location, and information to verify your identity.

Business Information. In order for us to reply to your business inquiries about our products and to provide advice to you on a specific campaign project, we request that you specify your professional contact details (including corporate location), the nature of your request and the resources intended for the project.

Ad Content. When you upload text, photos or videos for advertising purposes on the TT4B Platform, the data it includes is analysed for the purposes of product development and content moderation.

Payment information. Where you make a payment on the TT4B Platform, we collect payment information from you through payment service providers in order to facilitate the payment process, including the name on your card, your card number, billing address, expiration date and security code.

Information We Collect About You When You Use the TT4B Platform

When you use the TT4BPlatform, we automatically collect network and device information such as your IP address, device identifier, name, type of operating system, Information obtained from Cookies (as defined below) and other tracking technologies, time zone, local settings, and server logs (which can include information like access dates and times).

2. Cookies

Cookies and other similar technologies (e.g. pixels, local storage tokens, APIs etc.) are used to collect information from your device ( together, “Cookies”). We use cookies to operate the TT4B Platform, including, for example, to enable you to log into secure areas of the TT4BPlatform, to enable us to provide certain features and functionality, or to enhance your experience using the TT4B Platform. Some of our third party service providers and business partners may also use such technologies in connection with the services they perform on our behalf. For more information about our use of cookies on the TT4B Platform for individuals located in the EEA and UK, please see our Website Cookies Policy.

Your browser may offer tools to refuse or disable Cookies by modifying the settings in your browser. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your choice to disable Cookies is specific to the particular browser or device that you are using when you disable Cookies, so you may need to separately disable Cookies for each type of browser and device. However, please note that certain features of the TT4B Platform may not work if you delete or disable Cookies.

3. How We Use Your Information

We process your Information for the following purposes:

•​To enforce our terms and policies.
•​To enable us to administer, operate, and provide the TT4B Platform to you so that you can create and deliver your advertising campaigns.
•​ To keep the TT4B Platform safe and secure (including verifying accounts and activity).
•​ To respond to your business inquiries related to our products, and provide you with personalized advice about the services we offer.
•​To facilitate payment processing in order to effect orders made by you on the TT4B Platform.
•​To ensure content from the TT4B Platform is presented in the most effective manner for you and your device.
•​To send marketing communications, including promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest relating to products and services offered. You have the ability to opt out of receiving these communications by clicking a link in the footer of each marketing communication we send.
•​To improve and optimize our ad and content review process, for the purpose of identifying Ad Content violating our policies.
•​To develop and improve the TT4B Platform, including by analyzing user activity and performing A/B testing and conducting user surveys.
•​To provide you with user support, including to perform troubleshooting and notify you about changes to the TT4B Platform and service related notifications.

4. How We Share Your Information

We share your Information with selected third parties who store Information in certain countries outside your country (and, for individuals located in the EU, this may mean your Information is transferred outside the European Economic Area) such as in the US and Singapore, where permitted by applicable law, as follows:

•​Cloud storage providers to store the Information you provide and for disaster recovery service.
•​Payment processors, such as PIPO and WorldPay, so that we can process payments and fulfill orders made on the TT4B Platform. These processors may also act as a controller of your Information to process your payments and for anti-money laundering and fraud prevention purposes. For more information about how these companies use your data, please refer to their respective privacy policies. If you are a US user, please see PIPO's Privacy Policy here. If you are a non-US user, please see PIPO's Privacy Policy here.
•​IT services providers that provide us with SaaS services, such as services enabling us to store our customer relationship management information, etc.
•​Advertising, marketing and analytics services providers, including advertising tracking services and business intelligence services, to assist us in promoting the TT4B Platform.
•​Members, subsidiaries and/or affiliates of our corporate group to enable us to provide the TT4B Platform.
•​Law enforcement agencies, government authorities, or other organizations if legally required to do so, or if we believe we need to do so; to establish, exercise, or defend legal claims or enforce our terms, conditions, and policies; to detect, prevent, or otherwise address security; for fraud or technical issues; to enforce our terms, conditions, and policies; or to protect rights.
•​In connection with a business reorganization, sale of some or all of our assets, purchase of some or all of the assets of another entity, or in connection with a corporate restructuring, merger, or other changes of control or financial status of ByteDance or its subsidiaries.

5. Where do we store your Information?

The information that we collect from you may be transferred to and stored at/processed in countries outside your country (and, for individuals located in the EU, outside of the European Economic Area) - including in the US and Singapore. Your Information is also processed by staff operating outside your country who work for us or for one of our suppliers. Such staff are engaged in, among other things, the fulfillment of your order. We will take all steps reasonably necessary to ensure that your Information is treated securely and in accordance with this Policy.

Model Clauses: For individuals located on the EU, the Information that we collect from you will be transferred to, and stored at/processed in countries outside the European Economic Area, including (i) the United States and Singapore for storage on cloud services provided by Ali Cloud; and (ii) the People’s Republic of China for purposes of provision of support services by us. Where we transfer or provide access to your personal data to recipients located outside the EEA, we use standard contractual clauses approved by the European Commission, or other alternative mechanisms which are permitted under EU law. When we transfer your personal data on the basis of standard contractual clauses, we conduct assessments on a case-by-case basis to ensure that any transfers are compliant with EU Law. For a copy of these Standard Contractual Clauses standard contractual clauses, contact us at: https://www.tiktok.com/legal/report/privacy.

6. Security Of Your Information

Unfortunately, the transmission of information via the internet or email is not completely secure. Although we will do our best to protect your Information, we cannot guarantee the security of your information transmitted through the Services or over email; any transmission is at your own risk. Once we have received your information, we will take appropriate technical and organizational measures to safeguard your Information against loss, theft and unauthorized use, access or modification.

7. Integration With Other Services Operated By Us Or Third Parties

The TT4B Platform may integrate with or contain links to other applications, softwares, online platforms or services operated either by us, or by third parties. This Policy does not apply to such other applications, softwares, online platforms or services. Any information submitted by you directly to these applications, softwares, online platforms or services is subject to their respective applicable privacy policies. Please check these policies before you submit any information to these other online applications, software, online platforms or services.

We expressly disclaim any and all liability for the actions of third parties, including, but without limitation to, actions relating to the use and/or disclosure of Information by third parties.

8. How long do we store your Information?

We retain your information for as long as it is necessary to provide you with the service so that we can fulfil our contractual obligations and rights in relation to the information involved. Where we do not need your information in order to provide the service to you, we retain it only for so long as we have a legitimate business purpose in keeping such data. However, there are occasions where we are likely to keep this data for longer in accordance with our legal obligations or where it is necessary for the establishment, exercise or defence of legal claims.

After you have terminated your use of our Platform we can store your information in an aggregated and anonymized format.

9. Information Relating to Children

The TT4B Platform is only for users over the age of 18 and is not directed at persons under the age of 18. Persons under the age of 18 are not allowed to use the TT4B Platform or register an account on the TT4B Platform.

We do not seek or knowingly collect any personal data about children under 13 years of age. If we become aware that we have unknowingly collected personal data about a child under 13 years of age, we will make commercially reasonable efforts to delete such information from our database. If you are the parent or guardian of a child under 13 years of age who has provided us with personal data, you may contact us to request it be deleted. See the section“Contact Us” below.

10. Changes

We may update this Policy from time to time. When we update the Policy, we will notify you by updating the “Last Updated”date at the top of this Policy when publishing the new Policy online. To the extent required by applicable law, we may also send you additional notices and/or seek your consent to material changes. We recommend that you review the Policy each time you visit the TT4B Platform to stay informed of our privacy practices.

11. Contact Us

Questions, comments and requests regarding this Privacy Policy should be addressed to:

Contact us: https://www.tiktok.com/legal/report/privacy

Mailing Address: TikTok Inc., Attn: Privacy Policy Inquiry, 5800 Bristol Parkway, Suite 100, Culver City, CA 90230

12. Jurisdiction-specific terms

Some jurisdiction-specific laws contain additional terms, which are set out in this section. If you are a user to which the laws of the jurisdictions set out below apply, the terms set out below apply to you in addition to the terms set out above and, in the event of a conflict, the terms set out below prevail.

Australia

Overseas recipients: We take reasonable steps to make sure that third party recipients located outside Australia handle your personal information securely and in accordance with this Policy. However, because we manage personal information on a global basis, we cannot always require these recipients to handle your personal information in a manner consistent with Australian privacy laws. That means if a third party recipient does not handle your personal information in a manner consistent with Australian privacy law, we will not be accountable to you and you will not be able to seek redress under Australian privacy law. By providing us your personal information, you consent to us disclosing your personal information to recipients outside Australia on this basis.

Access: You have the right to access your personal information including information on how we use it and who we share it with. If you believe we hold any other personal information about you, please contact us at https://www.tiktok.com/legal/report/privacy.

Correction: You have the right to correct your personal information where it is inaccurate. If you believe we hold any inaccurate personal information about you, please contact us at https://www.tiktok.com/legal/report/privacy.

Your rights: If you have any questions, concerns or complaints in relation to our handling of your Information, you may contact the Office of the Australian Information Commissioner (Telephone +61 1300 363 992 or email enquiries@oaic.gov.au). We will respond to let you know who will be handling your matter and when you can expect a further response.

California and Virginia

Your rights: If you are a California or Virginia resident, you may submit a request to know, access, correct or delete the information we have collected about you at https://www.tiktok.com/legal/report/privacy. You may appeal any decision we have made about your request by following the instructions in the communication you receive from us notifying you of our decision. You may also exercise your rights to know, access, correct, delete, or appeal by sending your request to the physical address provided in the “Who we are and how to contact us” section above. Your right to know includes what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting or sharing personal information, the categories of third parties to whom we share the personal information, and the specific pieces of personal information we have collected about you. We do not discriminate based on the exercise of any privacy rights that you might have.

You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise choices on your behalf, please provide evidence that you have given such agent power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will respond to your request consistent with applicable law and subject to proper verification. We will verify your request by asking you to send it from the email address associated with your account or to provide information necessary to verify your account.

While some of the information that we collect and use may constitute sensitive personal information, we only process such information in order to provide the Platform and within other exemptions under applicable law. For example, we may process your financial information in order to provide you the services you request from us or your driver’s license number in order to verify your identity.

No Sales or Shares for Cross-Context Behavioural Advertising: If you are a California resident, we do not and have not in the last twelve (12) months sold or shared personal information about you as defined by the California Consumer Privacy Act (“CCPA”).

Do Not Track: Given a lack of industry consensus and standardization, we do not respond to browser ‘Do Not Track’ (DNT) signals.

European Economic Area, UK or Switzerland

(If you are located in the EEA, UK or Switzerland the section below applies to you)

Our legal bases for processing your Information

Under EU law, we’re only allowed to use your Information when certain conditions apply – in other words, where we have a “legal basis” to do so.

We rely on different legal bases to use your Information, depending on the purposes described in this policy. This section describes the legal bases we rely on.

•​To enforce our terms and policies. The legal basis for these processing activities is contractual necessity.
•​To enable us to administer, operate, and provide the TT4B Platform to you so that you can create your advertising campaigns. The legal basis for these processing activities is contractual necessity.
•​To keep the TT4B Platform safe and secure (including verifying accounts and activity). The legal basis for these processing activities is contractual necessity.
•​To respond to your business inquiries related to our products, and provide you with personalized advice about the services we offer. The legal basis for these processing activities is contractual necessity.
•​ To facilitate payment processing in order to effect orders made by you on the TT4B Platform. The legal basis for these processing activities is contractual necessity.
•​To ensure content from the TT4B Platform is presented in the most effective manner for you and your device. We have a legitimate interest in processing your Information for these purposes.
•​To send marketing communications, including promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest relating to products and services offered. You have the ability to opt out of receiving these communications by clicking a link in the footer of each marketing communication we send.
•​To improve and optimize our ad review process, for the purpose of identifying Ad Data violating our policies. We have a legitimate interest in processing Ad Data for these purposes.
•​To develop and improve the TT4B Platform, including by analyzing user activity and performing A/B testing and conducting user surveys. We have a legitimate interest in processing your Information for these purposes.
•​To provide you with user support, including to perform troubleshooting and notify you about changes to the TT4B Platform and service related notifications. The legal basis for these processing activities is contractual necessity.

Your Rights

You have the right to ask us to access the Information we hold about you and be provided with certain information about how we use your Information and who we share it with. You also have the right to ask us to correct your Information where it is inaccurate or incomplete.

Where you have provided your Information to us with your consent, you have the right to ask us for a copy of this data in a structured, machine readable format and to ask us to share (port) this data to another data controller.

In certain circumstances, you have the right to ask us to delete the Information we hold about you:

•​where you believe that it is no longer necessary for us to hold your Information;
•​where we are processing your Information on the basis of legitimate interests and you object to such processing and we cannot demonstrate an overriding legitimate ground for the processing;
•​where you have provided your Information to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your Information; or
•​where you believe the Information we hold about you is being unlawfully processed by us. In certain circumstances, you have the right to ask us to restrict (stop any active) processing of your Information:
•​where you believe the Information we hold about you is inaccurate and while we verify accuracy;
•​where we want to erase your Information as the processing is unlawful but you want us to continue to store it;
•​where we no longer need your Information for the purposes of our processing but you require us to retain the data for the establishment, exercise or defense of legal claims; or
•​where you have objected to us processing your Information based on our legitimate interests and we are considering your objection.

In addition, you can object to our processing of your Information based on our legitimate interests and we will no longer process your Information unless we can demonstrate an overriding legitimate ground.

To exercise any of these rights above, please contact us via the approaches set out under the Contact Us section above. In addition, if you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority or TikTok’s lead supervisory authority, the Irish Data Protection Commission. You can find their contact details here.

Please note that these rights are limited, for example, where fulfilling your request would adversely affect other individuals or company trade secrets or intellectual property, where there are overriding public interest reasons or where we are required by law to retain your Information.

India

Consent: By using the TikTok for Business Platform, you are accepting and consenting to the practices described in this Policy.

Transfer and Storage of your information: The personal data that we collect from you may be transferred to, and stored at, a destination outside of your country. It may also be processed by staff operating outside your country who work for us, for one of our suppliers or one of our business partners. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Policy. Please refer to the above sections of “How We Share Your Information” and “Where Do We Store Your Information” for further details of the collection and storage of your personal data.

Data rights: You have the right to access and review Information we hold about you, to rectify any Information held about you that is inaccurate, to request the deletion of Information held about you, and the right to request the suspension of the processing of your Information. You can exercise these rights by contacting usvia the approaches set out under the Contact Us section below. You may at any time withdraw your consent previously provided for the collection and processing of your Information. Please note that if you withdraw your consent, you will be unable to use the TT4BPlatform as we require your information for the provision of our services through the TT4B Platform.

Retention of Data: We will retain your information as required under applicable laws. After you have terminated your use of our services, we may store your information in an aggregated and anonymised format.

Grievances: If you have any questions, concerns or complaints in relation to our handling of your Information, or about this Policy, please contact our grievance redressal officer via the approaches set out under the Contact Us section below.

Complaints

In the event that you wish to make a complaint about how we process your Information, please contact us in the first instance at https://www.tiktok.com/legal/report/privacy and we will endeavour to deal with your request as soon as possible. This is without prejudice to your right to launch a claim with the data protection supervisory authority in the country in which you live or work where you think we have infringed data protection laws(where applicable).